“Your average member of the public doesn’t know what a media agency does.”
Agencies make careful calculations “about the most efficient buy on behalf of their client, based on not only the cost of an ad but how many of the target audience will see it”.
This is why “the full page ads about the government’s new asylum seeker policy across the weekend’s national and metro papers really begins to look like a disgrace.”
“This is not an advertising campaign targeting asylum seekers. It is a campaign targeting voters.”
“In which case millions of taxpayer dollars are being spent on political advertising.”
“I’ve deliberately avoided sharing a view on the asylum seeker policy itself, big an issue as it is.”
“The point here is a different one. The political parties have their own funds to sell their policies to the public.”
“Using public money to do the job is a disgrace.”
Read more: mumbrella.com.au
Related: Government ‘No Visa’ campaign draws fire for being politically motivated
2021-week28
